TECH NEWS
How AI-driven synthetic media is forcing Indian OTT to rethink Insurance as risks rise
By Sumant Salian, Divisional Director (Business Head) -Media and Entertainment, Alliance Insurance Brokers Artificial intelligence has made its way into India’s booming OTT ecosystem, enabling activities ranging from the generation of storylines and visual effects to dubbing, trailers, and recommendation systems. However, as the media and entertainment industry increasingly