What the end of tokenmaxxing means for AI ROI

From businesses exhausting yearly AI budgets in just months to some imposing limits on staff AI use, it’s clear heavy token consumption or ‘tokenmaxxing’, is reaching its limits.

Instead of incentivizing and measuring business output, many are measuring consumption and usage.

While cutting AI usage seems like the natural solution, this doesn’t always work in practice. In fact, this can result in genuinely useful projects being pulled.

Without a reliable way to measure AI ROI, companies cut against the only metric they can see: consumption.

EMEA Field CTO at Apptio, an IBM Company.

We know a lack of performance benchmarks and traceability is translating to poor ROI with Gartner estimating that 84% of finance leaders have not been able to measure the ROI of AI initiatives.

To give enterprises the confidence to navigate this next phase, business leaders need to prioritize getting a clear picture of AI spend from beginning...

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