Why making AI too easy to use is a risk for your business
There's an old saying that necessity is the mother of invention. When there's no easy way out, we're forced to think differently and come up with something new. AI offers a shortcut around that. It gives instant answers with almost no effort needed.
That's great for productivity in the short term, but it comes with a hidden cost. It quietly takes away the pressure that pushes people, and whole organizations, to get better at solving problems.
Is that a problem? Not straight away. Spending less time on a task means lower costs and more capacity for other things. But over time, it risks wearing down the skills a business actually needs to keep coming up with new ideas. We call this the "productivity trap": you get faster in the short run, but slowly lose the ability to think for yourself.
Associate Professor of Strategy and Behavioural Science at Imperial College...
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