TECH NEWS
JioHotstar and VDO.AI Strengthen Advertising Innovation with Real-Time Contextual Targeting Across CTV and OTT
JioHotstar and VDO.AI are enhancing real-time contextual advertising capabilities across their Connected TV (CTV) and OTT ecosystem, enabling brands to deliver more relevant and responsive advertising experiences. Through the integration of a ‘Creative Intelligence Layer’, creatives can adapt in real time to signals such as temperature, AQI, match scores