David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund
In Brief
5:00 AM PDT · July 14, 2026
David Beckham’s startup IM8 has taken on $1 billion in funding from General Catalyst’s Customer Value Fund (CVF), the company announced on Tuesday.
CVF doesn’t make standard venture equity investments, but offers what are essentially loans with some non-traditional repayment terms. Startups funded by CVF repay the loan amount along with a fixed, capped the percentage of revenue they generate.
As such, GC isn’t buying stock, and won’t have an ownership stake in IM8. Likewise, the startup’s ownership will not be diluted. As GC previously told TechCrunch, this is an option for startups that have predictable revenue streams and a plan for how more capital will supercharge their growth.
IM8 was co-founded by CEO Danny Yeung, a self-described high-school dropoutwho founded a health company called Prenetics that went public in 2022. From there he landed in the kinds of...
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