TECH NEWS

Adobe Max 2026 - bringing agentic AI to the content supply chain

The 2026 Adobe Max Conference is in full swing, and Adobe has announced new capabilities that bring together human creativity and agentic AI to deliver the personalized customer experiences consumers demand.

Here’s what’s new.

A new agentic teammate

Adobe is helping creative teams and marketers work together, alongside AI agents, to accelerate the design, creation, and delivery of personalized content experiences at scale. The company is doing this by adding a new CX Enterprise Coworker to GenStudio, its end-to-end content supply chain solution.

According to Varun Parmar, SVP and General Manager for Adobe GenStudio and Firefly Enterprise, GenStudio has delivered over 7.8 trillion assets so far this year. As organizations aim to personalize content for individual customers, they need to create more content variations. But asking creative teams to manually produce all the needed variations slows down the entire content supply chain, which is why bringing agentic AI into the...

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TCS Becomes Official AI and Technology Partner of Rio Marathon 2027

Tata Consultancy Services , a global leader in IT services, consulting, and business solutions, announced a new partnership with the Rio Marathon, becoming the event’s Official AI and Technology Partner. This collaboration marks a significant milestone in TCS’s global sports sponsorship strategy, bringing its commitment to sports, wellness, and

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Kingston Bhai Dooj Gift Ideas: SSDs, Storage and Gaming Memory

Some bonds are built on shared childhood memories, endless conversations, friendly rivalries and countless moments that become stories for a lifetime. Bhai Dooj celebrates this special relationship between siblings, making it an occasion to express affection through gestures that are both meaningful and memorable. Today, much of this sibling connection

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India’s GCCs have the scale; their parent companies now want proof of value

India has 2,117 Global Capability Centres (GCCs). They employ 2.36 million people and booked $98.4 billion in revenue in the year to March 2026, according to a Nasscom-Zinnov report released in May. Two years earlier, revenue was $64.6 billion. The parent companies that fund these centres

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Lenovo Appoints Shilpa Marodia as Marketing Director for India and South Asia

Lenovo, the global technology powerhouse, today announced the appointment of Shilpa Marodia as the Marketing Director for India and South Asia, as it continues to strengthen its presence in one of its most important growth markets. Based in Bengaluru, Shilpa will lead the brand and marketing strategy for Lenovo’s

A new agentic teammate

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TCS Becomes Official AI and Technology Partner of Rio Marathon 2027

Kingston Bhai Dooj Gift Ideas: SSDs, Storage and Gaming Memory

India’s GCCs have the scale; their parent companies now want proof of value

Lenovo Appoints Shilpa Marodia as Marketing Director for India and South Asia