TCS Becomes Official AI and Technology Partner of Rio Marathon 2027

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Tata Consultancy Services , a global leader in IT services, consulting, and business solutions, announced a new partnership with the Rio Marathon, becoming the event’s Official AI and Technology Partner. This collaboration marks a significant milestone in TCS’s global sports sponsorship strategy, bringing its commitment to sports, wellness, and technology to the largest street running event in Latin America.

The Rio Marathon is one of the fastest-growing events on the global running calendar, and its growing prestige was recently cemented by earning its first-ever World Athletics Elite Label. As the Official AI and Technology Partner, TCS envisions playing a transformative role in the future of the Rio Marathon. Drawing on its extensive track record of partnering with world-class events like the TCS London Marathon, the TCS New York City Marathon, and the TCS Sydney Marathon presented by ASICS, the company aims to bring its expertise in artificial intelligence, data analytics,...

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