TECH NEWS
Enterprise hits and misses - fun times with GEO and AEO, brands bring AI in-house, and the (expensive) problem of agentic loops
Lead story - GEO or AEO - where do brands go from here? Reaching buyers matters - always has, always will. But increasingly, we need to reach the buyers and the bots, or reach the bots to reach some of the buyers, etc. Sound fun? Barb has the story in