Enterprise hits and misses - fun times with GEO and AEO, brands bring AI in-house, and the (expensive) problem of agentic loops

Lead story - GEO or AEO - where do brands go from here?

Reaching buyers matters - always has, always will. But increasingly, we need to reach the buyers and the bots, or reach the bots to reach some of the buyers, etc.

Sound fun? Barb has the story in Generative Engine Optimization isn't the new SEO. Here's what brands need to do instead... And it's a good one.

First off, re: GEO or AEO, can we just pick a term and be done with it? Barb defines AEO as a subset of GEO, which makes sense, but I'm not convinced most of us need two wonky new phrases for this. Let's just go with GEO...

Okay, glad that's settled. Let's move on to Barb's core point: the AI bots as brand/content gatekeepers (and, I'd argue, attention gatekeepers, at least to a point). Barb writes:

AI answers are becoming...

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