Your Docs Are Your Best Sales Asset Now, and Your Marketing Site Is Dead Weight
Summary: When a buyer asks an AI assistant which tool to use, the assistant usually pulls from documentation, changelogs, and issue threads — not from your landing page. That's not a quirk. It's a structural consequence of what those pages contain. If you're a technical founder, your docs are now doing most of your selling, and you probably haven't noticed.
Marketing vs Documentation Comparison
Marketing site
"What we are"
"How to do X"
Deliberately vague
Necessarily exact
Named systems, versions, limits
Quarterly, at best
On every release
Failure cases described
Useful to someone answering a question
An assistant answering a buyer's question needs text that contains the answer. Your homepage doesn't contain answers. Your docs do.
Why This Happens
A buyer doesn't ask "what is the best observability platform." They ask something like: does this work with OpenTelemetry if we're already on a self-hosted Prometheus setup, and what does it...
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