What comes before X? - W. What comes after X? - a moral alternative to the social media hell-sites?

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As social media platforms are found guilty of deliberately addictive design and banned in countries around the world for under-16s, there’s clearly a need for a new breed to emerge in this space. Might that come in the form of W Social, a Swedish-led platform unveiled at the World Economic Forum in Davos earlier this year, which officially entered public beta last week?

With X descending ever deeper into the hell pit of becoming an extremist safe haven, and the likes of Meta seemingly unmoved to do much more than issue platitudes about bucking up their ideas, what does W hope to offer to a world that, on paper, ought to welcome an alternative?

Built on the same AT Protocol as Bluesky, W promises “verified human interaction”, compliance with European Union digital regulations, a tech team based in the Ukraine, and an infrastructure entirely hosted within Europe and as such...

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