Exclusive: Indian mobile brand Lava explains why now is the right time to take on Samsung and Google with its Agni 4N smartphone — ‘We’ve observed a degree of repetitiveness in product launches’
It’s been a tough 12 months for the smartphone industry. Memory prices are up, unit sales are down, and a generally poor outlook for the future has not only forced the cancellation of specific models (the Nothing CMF Phone 3 Pro), but also entire brands (RIP OnePlus).
On paper, then, it doesn’t seem like a particularly great time for any mobile company to be expanding into new markets, but that hasn’t stopped Indian brand Lava International from doing just that: today (September 4), it’s launching its first product in the UK, the Lava Agni 4N 5G.
Intended to compete with the Google Pixel 10a, Nothing Phone (4a) Pro, and more of the best cheap phones, the Agni 4N costs just £499 and is available via Amazon. It boasts decent specs and a competitive price — but is that enough to lure prospective...
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