Roland is getting into generative AI music with Melody Flip

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Terrence O'Brien is the Verge’s weekend editor. He’s covered the tech industry for over 18 years and knows a thing or two about synths.

It’s not quite the “push button; get song” of Suno, but Roland’s new Melody Flip tool marks the company’s foray into generative AI music. Available as a plug-in for your digital audio workstation (DAW), Melody Flip offers around 250 “Palettes,” which are essentially themed collections of musical ideas sorted by genre. You can start from scratch and ask it to generate any combination of melody, chord progression, bassline, or drums. Or you can feed it a reference track and have it build off the melodic ideas from that.

Unlike Suno or Udio, Melody Flip doesn’t spit out fully polished songs with vocals and full arrangements. Instead, it offers simple musical loops meant to serve as a creative spark for you to build on. There are...

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