'We've come full circle now': Netflix’s transformation into cable is almost complete as it ponders always-on channels to boost viewer engagement
- A new report claims that Netflix is testing always-on, live channels
- These could have scheduled programming and stream around the clock
- The rumors have been met by a largely negative reaction
When Netflix first pivoted from mail-order DVDs to internet streaming, it was a refreshing alternative to cable: stacks of ad-free content, on-demand, for one monthly fee. Since then, Netflix has slowly turned into cable, and that looks likely to continue.
According to "people familiar with the matter" speaking to the Wall Street Journal, Netflix is considering live, always-on channels that would stream around the clock and have scheduled programming much like conventional cable and free-to-air channels.
These channels might show certain programs on a loop, for example, or focus on particular genres, according to the insider sources. Another idea floated within the company has been to bundle other subscription services, such as Peacock, into Netflix for an...
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