Avengers: Endgame overtakes Avatar again to become the highest-grossing movie of all time
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What just happened? Marvel Studios has put Avengers: Endgame back on top of the global box office chart, narrowly ahead of James Cameron's Avatar, following the theatrical release of an updated version of the 2019 film. The result shows how a major franchise can use an older hit to generate fresh attention at the multiplex. It also points to a broader shift in how studios are using rereleases to support their current theatrical pipelines.
The rerelease, titled Avengers: Endgame Encore, has pushed the movie's worldwide total to $2.9255 billion. That puts it just ahead of Avatar, which has earned $2.9237 billion globally.
The difference is slim, and the record could change again. Both films have relied on rereleases to extend their box office runs years after their original debuts. The latest Endgame...
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