Website performance is the new defining metric for AI search
The way people search for information is changing. Increasingly, they’re turning to AI tools such as Google AI Overviews, ChatGPT, Perplexity and Claude instead of traditional search engines. That changes what businesses need to optimize for.
Content quality, authority and trust still matter enormously. But they're no longer enough by themselves. Even the best content won’t do much if AI struggles to find it or understand it.
Senior Director of Engineering at Cloudways by DigitalOcean.
The CMA's decision to give publishers more control over how their content appears in Google’s AI search is another reminder that AI is changing how people find information online. That's creating new opportunities, particularly for smaller organizations. AI doesn't necessarily favor the biggest brands; it favors sources it can understand and trust.
Why aren’t search rankings enough anymore?
Search rankings alone aren’t enough anymore because many people now receive answers directly from AI rather than...
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