From disruption to co-creation: How UPL is wiring the agricultural value chain
Agriculture is one of the world’s oldest industries, and one of its least digitized. Millions of smallholder farmers depend on a vast network of retailers and distributors for seeds, crop protection, advice and credit. Data is sparse, connectivity is uneven, and trust is built face to face, season after season. For a technology leader, it is about as far from a greenfield environment as it gets.
That is the terrain Amit Srivastava navigates as Chief Digital Officer at UPL, the global agri-solutions company. His mandate is not to disrupt this ecosystem from the outside, but to strengthen it from within. “Agriculture is a relationship-driven industry,” he says, and that single idea shapes nearly every technology decision UPL makes.
A strategy built on two goals
UPL’s digital strategy rests on two pillars: connecting everyone across the agricultural value chain more closely, and using technology and AI to make the organization...
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