VidCon 2026: 15 Years Later, the Creator Economy Shows No Signs of Slowing

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VidCon 2026, one of the premier conventions for online content creators and their fans, is happening this week in Anaheim, California. The global event, which includes hundreds of panels, workshops and strategy sessions, kicks off on Thursday, June 25, and concludes on Saturday, June 27.

Over the last several years, the creator economy has grown into a multibillion-dollar industry. The convention unites creators, vloggers, gamers and executives across an expanding digital ecosystem, representing platforms like YouTube, Twitch, TikTok and Discord.

This year in particular, several creators have crossed over into the mainstream, thanks in part to movies like Backrooms (Kane Parsons) and Obsession (Curry Barker). Shows such as Hot Ones, which over the last decade transformed from a low-budget YouTube experiment into a cultural fixture with 30 seasons, have led late-night show hosts to question if the traditional celebrity interview format is obsolete.

Yet as the attention economy has...

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