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Users are finally switching over to Windows 11 — mainly because the cost of staying on Windows 10 is set to soar

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  • Windows 10 likely to lose users every October as ESU costs rise
  • Three years of Windows 10 ESUs costs $427 per device
  • Windows 7 took a big hit after the third year ended

The latest tracking figures from Statcounter have revealed Windows 11's market share continues to grow as more and more users make the switch, with Microsoft's latest OS accounting for 71.5% of all Windows installs as of September 2026.

This recent spike follows a relatively flat year for Windows 11 growth, and comes after the much-anticipated spike in adoption following Windows 10's official end of support in October 2025.

But another spike one year after that cut-off doesn't come as a surprise, because many users are now being priced out of Microsoft's Extended Security Updates (ESU).

Windows users ditching 10 for 11 due to ESU scheme

In 2025, organizations could buy into the ESU program...

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