UK Competition Watchdog Wants To Give Android And Chrome Users More Search Engine Choices
It would also require smartphone makers to give users a choice of AI assistants.
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The UK's Competition and Markets Authority (CMA) is trying to introduce more search choices where Google has the tightest control: Android smartphones and the Chrome browser. The regulator has proposed allowing users to choose their preferred search provider on those platforms so Google's own search engine isn't used automatically. The CMA also wants to change rules around AI assistants and require search providers to give clearer attribution to publisher content when used. The new proposal follows measures recommended at the beginning of 2026.
The CMA's latest proposal has three primary recommendations. The first is to force Google and Android smartphone makers to give buyers a choice of search platforms when they use their phone or open Chrome for the first time. That would be followed by a yearly prompt. The second is to...
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