Google will pay off its new €403M GDPR fine in just 55 hours, warns Proton
- Google hit with €403M for the unlawful processing of user location data
- Proton calculates Alphabet can cover the penalty in just about two days
- Multi-million fines are failing to deter Big Tech repeating GDPR violations
The news that Ireland's Data Protection Commission (DPC) fined Google €403 million (around $462 million) for the unlawful processing of users' location data may sound like a monumental victory for consumer privacy. Yet, industry experts are already warning that the fine is simply too small to force a change in corporate behavior.
According to the privacy firm Proton, Google's parent company, Alphabet, will be able to brush off the historic penalty in less time than it takes to enjoy a long weekend.
"Google will barely notice this fine," noted Jurgita Miseviciute, Head of Public Policy at Proton. "When one of the biggest weapons in the EU's arsenal only costs the offender two days of revenue,...
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