The Data Layer Is Changing Not the Way Everyone Thinks

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Twelve years of building data integration tools teach you to notice things that don't make the headlines. Not the model releases and the benchmark wars, but the quieter stuff: how support tickets shift, what questions customers start asking that they never asked before, where the friction lives in a data workflow.

Sometime in the last two years, something changed in the conversations we have with users. The questions stopped being "how do I connect these systems?" and became "how do I build a churn model without waiting three weeks for a data engineer?"

That shift is more significant than it sounds. And it points to something the current AI-readiness conversation mostly misses.

What I Keep Seeing From the Inside

Here's the pattern I keep observing, across teams of very different sizes and technical maturity.

The teams that move fastest on AI initiatives are not the ones who started with the...

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