Washed Out's latest music video was created using OpenAI's Sora text-to-video AI

Why it matters: The emergence of AI-based technologies has placed artists, musicians, and other entertainers in a challenging position over the past several years. While some fear that new AI-based tools will erode jobs and opportunities across the entertainment industry, others have embraced AI for its capacity to push the boundaries of what is achievable. Chillwave music artist Washed Out recently decided to explore the edges of possibility with the release of a new music video, which was entirely created using OpenAI's new text-to-video technology.

The four-minute music video features a series of sequences depicting the lives of an unnamed red-haired woman and a dark-haired man in a relationship. Starting in their teens and progressing through adulthood, the video's main characters are portrayed at various life stages, from teenagers on a school bus to adults getting married and starting a family.

Directed by Paul Trillo, the video may ...