TECH NEWS
Goal! How Tottenham Hotspur football club makes sure the fan experience isn't a game of two halves with Salesforce
Founded in 1882 Tottenham Hotspur Football club has more than 300 million fans around the world, but had no unified view of their digital fan profile. The club began using Salesforce CRM to consolidate the fan data, and has now implemented Service Cloud and Agentforce to improve customer service and