AI is no longer limited to tech: The growing demand for AI-enabled talent in business roles
By Varun Satia, Founder, Kraftshala School of Business
Artificial intelligence was once seen as a specialised technological capability, mainly in the fields of engineers, data scientists, and software teams. But now AI is no longer limited to the IT or tech sector; it is being used across industries and functions such as research and operations, advertising and marketing, business functions and finance, human resources and consulting, and more.
According to the India AI Workforce Report 2026, released by AI-native technology company Scaler, nearly 25 per cent of AI learners come from non-engineering fields, while more than half of AI-enabled career outcomes are emerging outside traditional engineering roles. AI is becoming a workforce-wide capability spanning leadership, consulting, finance, marketing, human resources, operations, and academia as it creates new career pathways, drives significant salary growth, and expands opportunities. This shift has gradually transformed career opportunities and hiring patterns.
The real change is...
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