Goal! How Tottenham Hotspur football club makes sure the fan experience isn't a game of two halves with Salesforce
Founded in 1882 Tottenham Hotspur Football club has more than 300 million fans around the world, but had no unified view of their digital fan profile. The club began using Salesforce CRM to consolidate the fan data, and has now implemented Service Cloud and Agentforce to improve customer service and to run its stadium and retail operations.
According to Rob Pickering, Chief IT and Digital Officer, Tottenham Hotspur Football Club:
Over the last 18 months we've gone on a major journey from a digital transformation perspective, and this has really been about continuing to bring the fan to the forefront of the experience.
When you look at our incredible global fan base Tottenham has, it is very engaged with the club, and it's a privilege to work with them. We have the world's best fans, and I want to make sure they have the world's best experiences. To do that,...
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