HubSpot Unbound - the product story

At Unbound 2026, HubSpot announced what it calls its ‘most foundational product release.” There’s something new or updated for every department, including a self-updating CRM, a new Breeze Assistant, a Marketing Studio, Context Home, and an updated Prospect Agent. Everything in the HubSpot platform is grounded in this concept of “growth context.” Let’s dive in to understand the evolution.

Everyone is trying to figure out how to deliver real ROI on their AI initiatives. The answer seems simple, but it's often the hardest to get: context. HubSpot says that real ROI requires a specific, dynamic understanding of your business, customers, and your team, and it has a new term for what this means - Growth Context.

Growth Context is essentially everything captured and stored in the HubSpot Customer Platform about your business and how it works. And it’s what feeds all the agents, capabilities, and the new Breeze Assistant.

This...

Copyright of this story solely belongs to diginomica.com. To see the full text click HERE