Stop Building Platforms. Start Orchestrating Outcomes: Why Optimizely Opal is an Operating Model Change
For the past decade, digital transformation has been a race to buy more tools. Organizations poured millions into Content Management Systems (CMS), commerce engines, experimentation frameworks, and data lakes. The goal was simple: modernize the customer experience by modernizing the stack.
But for many enterprises, the results haven’t matched the investment. The tech got faster, but the work didn’t. Most digital organizations are still trapped in a platform-centric world where the tools are working, but the teams are stuck in silos. This is where the industry is shifting, and why Optimizely Opal isn’t just an AI feature—it is an entirely new operating model.
The Platform Productivity Trap
Most enterprise digital teams are operating in a state of expensive fragmentation. You might have the best DXP in the world, but your marketers are planning campaigns in one system, your content teams are building assets in another, your developers are stuck in...
Copyright of this story solely belongs to perficient.com. To see the full text click HERE
