Qualcomm picks bad time to pitch a $300 laptop platform
Systems based on Snapdragon C to target students, families, and small businesses
Chip giant Qualcomm is launching new Snapdragon siliconaimed at entry-level laptops, right in the midst of a memory supply crunch thatwill make it very difficult for any vendors to hit the target $300 starting price.
The San Diego-based biz is adding to its line-up of Arm-basedsystem-on-chip (SoC) processors with the Snapdragon C platform. This is designed topower entry-tier laptops targeting buyers such as students, families, and smallbusinesses, with a starting price stated as "about $300 orso."
Qualcomm started its push into the Windows laptop market acouple of years ago, with its Snapdragon X Elite and Snapdragon X Pluschips. Many of these were priced around $600. It was aided by Microsoft, which was trying to promote the "Copilot+PC" brand for Windows 11 systems that feature a built-in neural processor (NPU)for AI tasks.
The firm unveiled new additions, theSnapdragon...
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