PR & Media lessons from EU-Startups Summit 2026: what works, what does not

https://media.thenextweb.com/2026/05/PR-Media-lessons-from-EU-Startups-Summit-2026.avif

A panel in Valletta laid out a working playbook for startup PR, from the friends-and-family headline test to the case for hiring an agency.

Founders looking for media coverage at this year’s EU-Startups Summit in Valletta got a fairly direct briefing from the people who decide what gets published.

The session, titled “The Startup Media Landscape, PR Tips & Tricks”, brought together three editors and a moderator to walk early-stage operators through what works, what does not, and what has changed in the last twelve months.

The panel featured Thomas Ohr, founder and chief executive of EU-Startups; Akansha Dimri, founder and editor-in-chief of Tech Funding News; and Alexandru Stan, chief executive of TNW.

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