Rivian buys world model startup to accelerate self-driving ambitions

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EV maker Rivian has acquired Third Dimension, a UK startup founded by veterans of the gaming and autonomous vehicle industries that uses AI to turn images and videos into lifelike 3D worlds.

Rivian isn’t getting into gaming, but it does want to leverage Third Dimension’s technology to turn real-world data and build 3D worlds that can accelerate the development of its advanced driver assistance features and the self-driving system for the robotaxis it plans to supply to Uber.

Terms of the deal were not disclosed. The 15-person team at Third Dimension, most of whom are based in the UK, will be absorbed into Rivian’s autonomy and AI team led by James Philbin. The acquisition also gives Rivian an opportunity to expand its AI hub in London, Philbin said in an exclusive interview.

Third Dimension, which was founded by CEO Tolga Kart and Piotr Sokolski in 2024, raised $7 million in...

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