OpenAI is putting ads inside ChatGPT’s image generation

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OpenAI is testing a visual ad format during image generation in ChatGPT, placed by guardrails that assess whether a conversation is emotionally vulnerable or sensitive before an ad appears. Ads already run in 31 European countries, and ChatGPT’s designation as a very large online search engine means it must publish a public ad repository by January.

OpenAI is putting advertisements inside ChatGPT’s image generation. The system decides where they go by judging whether a conversation is emotionally vulnerable. In Europe it will have to publish a record of all of it by January.

The visual format shows products in use or the experiences they allow, is clearly labelled and stays separate from the image being made, OpenAI said. Testing starts later this month in the United States with an initial group of advertisers. Advertising does not influence the answers ChatGPT gives, the company said.

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