Mid-market AI adoption (1/2) - why it needs a different set of Marketing requirements in place

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Mid-market companies face a unique challenge with AI adoption: they have the data complexity and legacy systems of large enterprises but face pressure to move at the speed of a start-up.

Data Axle is a mid-market data and marketing intelligence company that helps its customers harness data, AI, and technology to create the kind of customer experiences that drive business success. What the company is doing with its product and where it’s headed aligns with the challenges it also needs to solve. Chief Marketing Officer Natalie Cunningham says:

As a mid-market Marketing org, I have a lot of complexity and a lot of legacy data and systems, but I also have the need to move quickly, just like my startup or SMB counterparts. I don't really have the luxury of starting from a blank white page. And so, figuring out how to use AI to move quickly when you have...

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