Mid-market AI adoption (2/2) - how Data Axle put AI to work by becoming 'Customer Zero'
In the first part of this piece, Data Axle’s CMO Natalie Cunningham shared the AI strategy mid-market companies need to adopt to successfully adopt agentic AI. Now, Cunningham shares how Data Axle applied this approach by becoming its own first customer.
Cunningham joined Data Axle as Senior Vice President of Marketing a little over a year ago. Today, she’s CMO and is leading the transformation of the 50-year-old company into an AI-first, innovative product. How is she doing it? By making the company 'Customer Zero' and using Data Axle’s own products and services in-house:
I feel really strongly about the concept of 'Customer Zero'. I've done it at prior companies. When I was at Terminus, we did the same thing. But you know, I think, especially when you sell for marketing, go-to-market, and growth use cases, why in the world would your internal team not use the products, data, solutions,...
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