Meesho Says Over 75% of Orders Now Come From AI-Powered Product Discovery
Meesho has revealed new details about PRISM (Personalised Ranking & Intent Signal Module), its proprietary artificial intelligence (AI) intelligence system designed to power personalised product discovery for millions of shoppers across India.
The company said PRISM has become a core component of its commerce ecosystem, helping consumers discover products through personalised recommendations rather than traditional keyword-based searches. According to Meesho, more than 75% of orders on the platform now originate from AI-driven personalised feeds powered by the system.
The announcement comes as online shopping behaviour in India increasingly shifts toward browsing, discovery, and recommendation-led purchasing, particularly among consumers who may not begin their shopping journey with a specific product search in mind.
Meesho said PRISM was developed to address the realities of India's e-commerce market, where shoppers often explore products in a manner similar to visiting local marketplaces. The company serves 264 million annual transacting users and recorded 717 million...
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