TECH NEWS

Meesho Says Over 75% of Orders Now Come From AI-Powered Product Discovery

https://img-cdn.publive.online/fit-in/1200x675/ciol/media/media_files/2026/04/21/fynd-scales-openai-2026-04-21-19-45-56.png

Meesho has revealed new details about PRISM (Personalised Ranking & Intent Signal Module), its proprietary artificial intelligence (AI) intelligence system designed to power personalised product discovery for millions of shoppers across India.

The company said PRISM has become a core component of its commerce ecosystem, helping consumers discover products through personalised recommendations rather than traditional keyword-based searches. According to Meesho, more than 75% of orders on the platform now originate from AI-driven personalised feeds powered by the system.

The announcement comes as online shopping behaviour in India increasingly shifts toward browsing, discovery, and recommendation-led purchasing, particularly among consumers who may not begin their shopping journey with a specific product search in mind.

Meesho said PRISM was developed to address the realities of India's e-commerce market, where shoppers often explore products in a manner similar to visiting local marketplaces. The company serves 264 million annual transacting users and recorded 717 million...

Copyright of this story solely belongs to ciol.com. To see the full text click HERE

Read more

https://cdn.betakit.com/wp-content/uploads/2025/12/image2-2-150x150.jpg

Montreal-based Stathera, a maker of MEMS-based silicon timing components for chips, raised a $55M Series B led by Maverick Silicon, taking total funding to $75M

Sponsor Posts Fast, affordable law for startups — Soxton automates startup legal so founders can move faster and sleep better. We handle incorporation, advisor, employment and commercial contracts. Join the waitlist for early access! Stop vibe coding analytics — Equals AI turns questions about your business into auditable spreadsheet models and dashboards.