India Smartphone Market To Decline 12% In Cy2026 Amid Rising Costs And Consumer Caution: CMR
- Affordable Smartphone Shipments to Fall 61% During Festive Period; Premium Segment Value to Grow Over 40%
- 64% of Consumers Say Higher Prices Will Affect Purchase Decisions; 48% Would Wait for Better Deals
- 45% Plan Festive Smartphone Purchases, While Replacement Needs Sustain Broader Electronics Demand
New Delhi, November 6, 2026: Cyber Media Research (CMR) projects India’s smartphone market to decline 12% year-on-year (YoY) in CY2026, as rising memory costs, particularly for DRAM and NAND, and other component expenses increase pricing pressure and weigh on consumer demand. The impact is expected to be most pronounced in the affordable segment, while the premium segment is likely to gain in market value, reflecting higher average selling prices (ASPs) and a shift in market mix.
The divergence is expected to be particularly visible during the September–November festive period. According to CMR’s market estimates, affordable smartphone shipments (<INR 7,000) are projected to decline 61% YoY. Shipments...
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