Nikon India Appoints 80dB Communications as Strategic PR Partner
80dB Communications, an integrated reputation management advisory, has been appointed as the strategic communications partner for Nikon India Pvt. Ltd., a 100% subsidiary of Nikon Corporation, Japan, a global leader in imaging, precision optics, healthcare solutions, and advanced imaging technologies. The appointment follows a competitive multi-agency review.
The integrated mandate covers corporate and brand reputation, earned media, product PR, leadership visibility and creator engagement. 80dB will build on Nikon’s imaging legacy and expanding portfolio, including its mirrorless imaging solutions, and the creative opportunities enabled through RED digital cinema technology, to strengthen its presence across India’s evolving visual storytelling ecosystem. The agency will also build the profile of Nikon India’s leadership on the country’s fast-growing creator economy, deepen ties with photographers, filmmakers and the tech media, and lead reputation monitoring.
Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd said, “India’s imaging landscape is evolving rapidly, with video and cinematic...
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