GM Modular Launches 'Innovation Ka Tyohar' Diwali Campaign with Neetu Jakhar
Celebrating the spirit of togetherness, traditions and evolving lifestyles, GM Modular has unveiled its new Diwali film as part of its larger festive campaign, ‘Innovation Ka Tyohar’. Featuring popular influencer Neetu Jakhar and her family, the film brings alive an engaging family challenge that explores two different approaches to Diwali celebrations — the timeless charm of traditional festivities and the convenience of modern innovations.
The film revolves around a friendly competition between two generations and their different ways of preparing the home for Diwali. While the father takes the traditional route, arranging earthen diyas and creating a classic festive setup, Neetu, along with her mother and son, embraces a contemporary approach using GM’s innovative products. From GM LED Lights and Rope Lights illuminating different corners of the home to modern solutions that make everyday living smarter, the film showcases how innovation can add a fresh dimension to festive celebrations.
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