How Lightspeed found its newest hire … via Instagram DM
Earlier this year, Lightspeed made headlines when it announced that Claire Zau, an investor and popular tech content creator, would join the venture firm. She has more than 100,000 followers on TikTok and over 250,000 followers on Instagram, where she breaks down the day’s biggest tech trends.
Lightspeed partners Josh Machiz and Zau stopped by the Equity studio to talk about the strategy behind their growing social media presence, their podcast, Lightwork, and how it all started with a direct message on Instagram.
“A lot of people want to participate in the future and are excited about technology,” Zau told Equity. “They just don’t have the facts presented to them in an accessible way. So that’s hopefully the role I feel very lucky and privileged to play.”
Zau, in many ways, is part of a new class of venture operators using social media to connect with new audiences, whether that’s...
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