Google complies with EU rules for travel searches, says the new results stink
These changes are still rolling out in the EU. Google has not provided an exact timeline to get it done, but the company was given 60 days to comply. That puts the deadline on September 23, after which Google can be fined up to 5 percent of its global revenue under the DMA. These search results will not change in other regions.
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The way Google displays travel results has been a bone of contention in Europe for several years. In 2024, Google said that EU-mandated changes led to a 30 percent drop in free direct booking traffic to businesses. That was before the DMA came into force. With the European Commission now requiring more search changes, Google suggests there will be additional traffic reductions.
The search giant also claims it is only giving people what they want. Google says it has conducted tests on...
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