TECH NEWS

EA Created An Entire Division To Push More In-Game Ads

Branded content and ad campaigns, it’s in the game.

Electronic Arts has launched EA Advertising, its new platform dedicated specifically to in-game ads and brand partnerships. Ads in EA games aren't new, but this division could lead to more sophisticated campaigns across video games under EA's umbrella. So far, EA Advertising's website highlights brand opportunities mostly for its sports game franchises like EA Sports FC or Madden NFL, but also shows the skate. and The Sims franchises examples for companies to "inherit the fandom" with ad placements and more.

As detailed by the company's press release, EA Advertising is offering up ways for brands to incorporate ads through "in-game challenges, reward-driven objectives and branded content." EA's new advertising arm even proposed "curated vanity items" for better brand engagement and connection. EA said it can also tie in advertisers into EA sports games through "digital ad boards, scoreboards and...

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A new satellite wants to prove nuclear power can work in space without solar panels

Serving tech enthusiasts for over 25 years. TechSpot means tech analysis and advice you can trust. What just happened? A small satellite launched this week is testing a space-based nuclear power system that does not rely entirely on sunlight. The satellite, called BOHR, was developed by Florida-based City Labs and

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Google Photos adds a new AI ‘Video Remix’ tool

Google Photos is getting a new “Video Remix” feature that can edit and transform videos in seconds, Google announced on Wednesday. The feature is powered by Gemini Omni, Google’s recently released model that promises to “create anything from any input.” The launch is Google’s latest push to bring

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DuckDuckGo Now Blocks Most YouTube Ads Right Inside Its Browser

Nobody likes to sit through a 30-second unskippable ad by choice, and DuckDuckGo is betting that plenty of people would switch browsers just to avoid it. The company announced today that its browser now blocks most video ads on YouTube, including the ones that play before a clip starts and

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AI memory crunch takes a bite out of PC shipments

PERSONAL TECH IDC warns smaller players may struggle as DRAM drought drags on The memory chip crisis caused PC shipments to fall by 5 percent from last year in Q2 2026 as vendors struggled to secure supplies, and IDC warns smaller suppliers may be forced out of business if the

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A new satellite wants to prove nuclear power can work in space without solar panels

Google Photos adds a new AI ‘Video Remix’ tool

DuckDuckGo Now Blocks Most YouTube Ads Right Inside Its Browser

AI memory crunch takes a bite out of PC shipments