DuckDuckGo Now Blocks Most YouTube Ads Right Inside Its Browser
Nobody likes to sit through a 30-second unskippable ad by choice, and DuckDuckGo is betting that plenty of people would switch browsers just to avoid it. The company announced today that its browser now blocks most video ads on YouTube, including the ones that play before a clip starts and the ones that interrupt it midway through.
Tired of ads interrupting your videos? Us, too, the company said in its announcement, framing the update as a direct response to viewer frustration rather than a routine feature drop.
How Will It Work?
Turning on ad blocking, as we know it, is the easy part, but actually catching YouTube’s ads before they load is where the real engineering happens. DuckDuckGo says it uses community-driven filter lists sourced from uBlock Origin, lists maintained by an active open-source community and regularly updated to keep up with changes to how ads are served, while...
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