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Beyond automation: How Axis Max Life is building the future of intelligent insurance

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As AI reshapes industries, life insurers are moving beyond traditional digitisation toward intelligent ecosystems that can personalise experiences, automate complex decisions, and proactively serve customers. Axis Max Life Insurance is among the organisations pursuing this shift, embedding AI and data-driven intelligence across underwriting, claims, servicing, and customer engagement.

For Mukul Jain, CTO of Axis Max Life Insurance, the challenge is no longer about digitising insurance. It is about reimagining insurance as an intelligent, always-on experience powered by cloud, data, AI, and increasingly, Agentic AI.

That transformation is already producing measurable results.

Axis Max Life recently achieved its best-ever customer Net Promoter Score (NPS) ranking in the HANSA Research survey and reported an industry-leading claim settlement ratio of 99.7%. The company has also introduced a three-hour claim payout commitment for eligible claims, significantly compressing one of the most critical moments in the customer journey.

“Technology powers our promise of double...

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