Formula 1 world champion Lando Norris has signed up with a mysterious company claiming it provides 'rocket fuel for…
In today's social media age, celebrity brand ambassadors are a common sight, helping endorse or promote a brand's products or tools, giving that extra bit of sparkle or star power.
This is especially true in the consumer market, but we're now increasingly seeing it in the B2B tech world, where what 10 years ago would have been niche businesses now have the power to hire top talent to promote their brand - I'm talking Idris Elba promoting ServiceNow, Keanu Reeves bigging up Palo Alto Networks, and Matthew McConaghey being the voice of Salesforce.
But as a massive Formula 1 fan, I was intrigued to read a press release announcing reigning world champion Lando Norris as a "brand ambassador" for a data company I'd never heard of - so who (or what) exactly are Starburst?
All about Starburst
Founded in 2017, and boasting that organizations in more than 60 countries...
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