TECH NEWS
The Marketing Capability Paradox: Seven Forces Eroding Your Marketing Team’s Effectiveness
Resource challenges are impeding marketing teams’ effectiveness amid AI-driven upheaval. Learn what’s behind companies’ underinvestment and how leaders should address it. Christine Moorman, Mara Michel, and Elise RomolaAugust 03, 2026Reading Time: 11 min Summary: A survey of marketing executives finds that although marketing capabilities are viewed as important to