TECH NEWS

The Marketing Capability Paradox: Seven Forces Eroding Your Marketing Team’s Effectiveness

Resource challenges are impeding marketing teams’ effectiveness amid AI-driven upheaval. Learn what’s behind companies’ underinvestment and how leaders should address it.

Christine Moorman, Mara Michel, and Elise RomolaAugust 03, 2026Reading Time: 11 min

Summary:

A survey of marketing executives finds that although marketing capabilities are viewed as important to business success, their companies ...

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Marketing capabilities — the complex bundles of skills, processes, and organizational know-how that enable companies to implement customer-related activities and adapt to marketplace changes — are rated by marketing professionals as important to business success. At the same time, artificial intelligence is rewriting the rules of content creation, customer targeting, and performance measurement. Responsibilities such as managing generative engine optimization (GEO) are emerging as vital online capabilities that did not exist even two years ago.

Eighteen years ago, one of us (Christine) launched The CMO Survey, polling marketing executives about the state...

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AI-driven cyber attacks are now the top risk to the financial system, the FSB says

The chair of the Financial Stability Board has told G20 finance ministers that what artificial intelligence does to cyber risk is now the most immediate threat to the global financial system. Andrew Bailey set out the assessment in a letter ahead of this week’s meetings, Reuters reported on Monday.

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SB Energy gave OpenAI $5.5bn in warrants to sign a 20-year lease

SB Energy has handed OpenAI warrants now worth about $5.5bn, and it did so to keep OpenAI as a tenant. The Wall Street Journal reported the arrangement on Monday. The direction matters and is easy to get backwards. SB Energy, the SoftBank-owned power and data centre developer, is the

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The Justice Department rewrote its own hacking announcement two days later

The US Justice Department has quietly rewritten a press release that said Chinese hackers had claimed victims across the Senate, the Federal Reserve, NASA and half a dozen other federal bodies. The revised version says those organisations were targets, and that only some were actually compromised, as Reuters reported. The

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Meta projected spending up to $10bn a year on Anthropic’s AI models

Meta has become one of Anthropic’s largest customers, at the same time as Mark Zuckerberg has been attacking the company in public. At one point this year Meta internally projected that it could spend as much as $10bn a year on Anthropic’s models, The New York Times reported,

Resource challenges are impeding marketing teams’ effectiveness amid AI-driven upheaval. Learn what’s behind companies’ underinvestment and how leaders should address it.

Read more

AI-driven cyber attacks are now the top risk to the financial system, the FSB says

SB Energy gave OpenAI $5.5bn in warrants to sign a 20-year lease

The Justice Department rewrote its own hacking announcement two days later

Meta projected spending up to $10bn a year on Anthropic’s AI models