Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends
Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she was a writer and editor at MUO.
Most people know that Amazon collects data about your shopping history to serve up personalized product recommendations. But what some of us didn’t realize is that you can check exactly what Amazon knows — or thinks it knows — about you in your settings menu. One user’s findings went viral on Threads after she discovered that Amazon assumed she “has flat buttocks” based on her purchases, resulting in a flood of other posts with users sharing the oddly specific information Amazon uses to describe them.
In another post, a user found that Amazon says they don’t “trust people easily,” while someone elsediscovered that Amazon thinks she “finds it hilarious when toys get stuck to ceiling tiles in the classroom.” Other...
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