AI shopping cart users spend 32% more at supermarkets

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One of AI's many promises is that it will help us do everything better. Work faster, research more seamlessly, and perhaps be more financially prudent? Well, not exactly. Research suggests that AI-assisted shopping may end up making you spend more.

According to a new study from Bayes Business School at City St. George's, University of London, shoppers who used AI-powered shopping carts spent 32% more at the supermarket than those who stuck with an ordinary trolley. The technology also resulted in people buying more items and lingering longer in the aisles.

The researchers set out to measure the impact of a digitized shopping experience on consumer behavior, and by extension, retailer profits. The tool of choice was a "smart trolley," a regular cart fitted with a tablet on the handlebar. These screens let shoppers digitize their shopping lists, receive personalized product recommendations, get in-store navigation, and pay without ever queuing...

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