Adobe Max 2026 - the focus moves from individual creators to AI-orchestrated corporate collaboration
Adobe Max has traditionally been the software vendor's annual event for the creative community, and there were certainly plenty of new Creative Cloud features to wow individual users of its flagship Photoshop, Illustrator, InDesign and Premiere professional design tools. But rather than focusing on the experience of the creator as an individual, the emphasis this year was squarely on how those tools are used as part of a creative design process that runs at scale across the enterprise, and the role of AI in scaling and orchestrating that process — positioning creators as collaborators within a larger, AI-infused endeavor.
The main product news from Max has been covered separately by Barb Mosher Zinck, so here I'm going to drill into some specific features that caught my eye. These tell us a lot, both about how AI is changing how creative professionals do their work, and about how Adobe is...
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