Peacock Is Redesigning Its Mobile App To Focus More On Vertical Videos
This is an attempt to “win another hour per user, per month.”
NBCUniversal is completely overhauling the Peacock app on mobile. This redesign will further emphasize vertical video content, just like TikTok, YouTube Shorts and all the rest. Company chairman Matt Strauss recently said that this is an attempt to "win another hour per user, per month," according to The Hollywood Reporter.
"We recognize that we have to start thinking of ourselves less as a streaming platform and more of an entertainment platform," Strauss said. "How do we super serve our franchises and our fandoms where the best experience is on our app?"
It looks like one answer to the question of how to "super serve" Peacock's franchises is vertical video. The hope is that watching short clips of shows will not only keep subscribers on the app, but could also lure them in to watch full episodes on the...
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